McAllister & Quinn worked with a leading software company with significant business in the Department of Defense and the intelligence community to help it assess and plan for the many challenges it faced based on misinformation about the company and its products. We created and implemented a strategically focused, multi-tiered education campaign to address the “bad stories” that were making the rounds of the traditional press and new media.
DELIVERING A MORE COMPELLING STORY
By crafting an education campaign to highlight these positive areas, the company was able to position itself in a better light, deflecting and correcting misinformation. As a result of helping the client communicate their story in a compelling way to Congress, the company has become a valuable resource for key members and committees in Congress.